Young Ones Creative Brief

Enable Gen Z to live a life of outrageous pleasure.

velveeta

Choose Pleasure™

The pleasure matrix

Gooey, melted cheese — the source of ultimate pleasure. Don’t be shy, dip in a chip, mix in some mac, enjoy how you want. Life is too short to ignore life’s everyday pleasures, so choose to indulge in the world right under your nose. With Velveeta, the choice is clear.

AD: Izzy Hernandez & Hill Jones

CW: Megan Johnson, Leah Fletcher, Falcon Wiles

DP: Izzy Hernandez

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