Young Ones Creative Brief
Enable Gen Z to live a life of outrageous pleasure.
velveeta
Choose Pleasure™
The pleasure matrix
Gooey, melted cheese — the source of ultimate pleasure. Don’t be shy, dip in a chip, mix in some mac, enjoy how you want. Life is too short to ignore life’s everyday pleasures, so choose to indulge in the world right under your nose. With Velveeta, the choice is clear.