Visit california
US Brand Campaign 2025
Visit California is the state’s official tourism organization, dedicated to inspiring travel to California by showcasing its diverse attractions, from iconic landmarks to hidden gems. Through creative campaigns and storytelling, it highlights the state’s natural beauty, vibrant culture, culinary experiences, and outdoor adventures to attract visitors from around the world.
Static Video Asset
California Road Trip Republic :15 Spot
buzzfeed spotlight units
“Childhood Rules” Campaign Banners
California Road Trip Republic Campaign Banners
Art Director: Izzy Hernandez
Copywriter: Katie Yeager
Creative Director: Mauro Bourges
Agency: The Shipyard